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About MEMC


We are a PR agency and creative collective based in Dubai

Meet The Team

We're a creative collective of journalists, copywriters, brand strategists and media liasons with a passion for creating news-worthy brands. We work with businesses and people who want to create a splash in the middle eastern zeitgeist.

Abhishek Sengupta

Founder, CEO

An award-winning journalist and an acclaimed public speaker, Abhishek ‘AB’ Sengupta is one of the country’s most valued creative leads/PR and brand consultants today.
After close to two decades in various evolving roles at some of the region’s biggest legacy organisations including Gulf News, Khaleej Times, Arabian Radio Network (ARN), Ten Sports and more, he quit active journalism to help brands craft their public
persona using his innate and deep knowledge of the Middle East media landscape.
An aspiring chef, he is grappling with the K-Pop obsession of his 12-year-old daughter in his free time.

Rajeev Khanna


Rajeev is a media and advertising veteran with over three decades of experience in top-tier leadership roles. He started his management career with Tata Tea but came of age at Gulf News where he rose through the ranks to become the Commercial Director before switching over to Khaleej Times as Chief Operating Officer. Alongside his active roles, he also served as an active member of the Board of the International Advertising Association (UAE chapter) for 16 years.
During his spare time, he enjoys networking and playing golf and growing cherry tomatoes in his backyard.

Kuumar K Shyam

Head of PR

Kuumar heads the PR vertical at MEMc while managing the portal - He has been a journalist for more than 25 years, 14 of which were with The National in Abu Dhabi most recently. He has done extensive reportage in print and online.
He has done live commentary blogs besides newspaper production duties to tight deadlines. He has also gone the extra mile to contribute articles on Indian films and breaking general news. He is a certified content marketing specialist.
Kuumar hopes to get the cricket ball to spin in an arc as much as Shane Warne did.

Purva Grover

Consulting Editor

Purva Grover is an author and journalist, who has authored three books. She is also the founder-editor of The Indian Trumpet, a digital magazine for Indian expats.
With seventeen years of journalism (and counting), she has worked across genres, platforms and brands, and loves her life that revolves around headlines, deadlines and timelines. In addition, she dabbles with poetry, public speaking, theatre, et al. and pushes boundaries when it comes to being a creative educator and entrepreneur.
Her current favourite word is Meraki (Greek): To do something with soul, creativity or love; when you leave a piece of yourself in your work.

Mahesh Somnath

Creative Lead

He is a multi-disciplinary creative consultant with 4+ years of experience in building and maintaining brands using welldefined business goals, out-of-the-box big ideas and evocative communication.
Mahesh is adept at helping businesses create brands from the ground up using smart strategy.
While not juggling hobbies, writing and existential crises, he tries to get people to call him Nakashima.

Sudhashree Dash

Media Liaison

A career journalist turned into a PR maestro, she helps you attract the right attention from the right media. She loves identifying and crafting the perfect PR solution for
businesses that are ready to step into the limelight.
She can also be found scrolling on social media, a habit she swears is healthy.
And useful to us!

Aarti Trikannad

Director of Visual Content

Aarti has won several accolades for her work. She holds an MA in Cinematography from MetFilm School, London. She has a wide range of work in her portfolio - documentaries, web series, short films, commercials and corporate videos.
In her free time, she moonlights as an improv artist.